This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit. The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.
It is believed that the use of some images of promotional material qualifies as Fair Use under United States copyright law to illustrate:
the person(s), product, event, or subject in question;
where the image is unrepeatable, i.e. a free image could not be created to replace it.
Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information.
This tag should only be used for images of a person, product, or event that is known to have come from a press kit or similar source, for the purpose of reuse by the media.
Additionally, if the copyright holder has granted permission, please provide further details as to the terms.
To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.
The optional first parameter may be used to supply a valid URL (including "http://") where the image's terms of use may be found. If it is not supplied, the template will read without a link to the terms of use.
The optional parameter image_has_rationale is available. If it is set to yes, the text at the bottom of the template requesting that the uploader provide a fair use rationale is removed.
Fair Use under 
Template documentation